From Gucci to Ganni – How to Shop Luxury at Selfridges


From Gucci to Ganni – How to Shop Luxury at Selfridges

If you’ve ever visited the intu Trafford Centre’s Selfridges, you’ll realise that it stands as a central hub for shoppers. A place to eat and socialise at the sushi bar, browse their homeware and shop an array of designer and streetwear brands. You may have walked their floors countless times, but have you ever really involved yourself in the luxury experience that the store provides? From Gucci to Ganni, Sandro to Self-Portrait, here’s what it’s like to experience personal shopping at intu Trafford Centre’s Selfridges.

On the day, we were greeted by personal shopper, Andrew (@personalshopping_trafford), who assisted in pulling outfits, sizes and accessorises to style the looks with, laying them out in the fitting room so that everything was accessible and easy to mix and match. The plush personal shopping suite was complete with sea blue, velvet soft furnishings and finished off with pink and gold accents. There’s room for two to sit so bring along your girlfriends, or use it as a space for your bf to have a rest from carrying your shopping bags! Relax and enjoy a drink whilst you try on your items, instead of the usual hurried and stressful experience in a cramped changing room throwing clothes around and injuring yourself in the process!

Selfridges’ personal shopping experience covers all your retail therapy needs whilst also feeling like an enjoyable way to spend the day. Chatting to the floor assistants, you get a feel for the relaxed and friendly environment that Selfridges provides, whilst also being able to share in the fun and passion that we all have for designer clothes. A debate around a certain Saint Laurent bag makes you realise that the staff really know their stuff, as well as being fully immersed in every aspect of their job!

Post Saint-Laurent-Bag-Debate, it was time to shop the floor and pull out pieces of my choice to try on in the personal shopping fitting room. Below are the range of designers I selected from and the trend reasons behind my picks.

mcqueen trainers


If you haven’t jumped on the Ganni train yet then where have you been?! With its cool, Scandi-girl style, the Copenhagen-based brand designs pieces that you can transition from a drinking wine in the sun with friends to a swanky dinner with the change of some shoes. Their chunky knit jumpers set them as a trend-leader for autumn/winter, and this season the printed midi skirts and dresses take over as key pieces for the summer. In true luxury shopping style, Andrew went to select my sizes and pulled shoes to style with the looks, choosing white Gucci slides to pair with polka dot silk trousers and printed tee – a look I didn’t want to change out of!

ganni polka dot dress


The focus for Gucci was footwear, styling their popular Ace trainers and white backless loafers with different looks for more of a relaxed summer style. Midi is the new mini when it comes to skirt and dress length, striking the perfect ‘cool girl chic’ vibe when paired with classic white trainers like these.



Self Portrait

Structure and pattern are the style du jour at Central Saint Martin’s graduate, Han Chong’s brand, Self Portrait. Shoulder cut outs, ruffles and asymmetric designs set the collection apart, making them the perfect pieces to style with jeans for evening drinks, or heels for a summer wedding.


Sandro & Stella McCartney

The stand-out trend in store on the day was the printed midi dress. Gone are the days when we had to worry about the bruise on our leg before putting on a little mini skirt, now it’s all about comfort and wearability with loose flowing fabrics, flattering prints and non-revealing lengths that mean you can cross your legs and dance with ease (hurrah!). Astronomy prints were in at Stella McCartney and Rixo, whilst Sandro concentrated on bright colours and silk fabrics.

If you’re going to shop designer, make sure you do it in style and get a full personal shopping experience at Selfridges! And yes, you can thank me later…

sandro dress

This post is in sponsored collaboration with intu Trafford Centre.

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